I have just made it back from Florida on my expedition to the GMAC convention. The convention was full of insight on several issues such as targeting the new generation of buyers such as generation X and Y. Personally being a generation Xer I found that several things talked about were way off target, yet informative. I believe in the older generations "seek to understand" my generation they have a long way to go. The reason for this is because my generations tends to shift direction every time our parents figure out what we are doing. The other reason is that we (gen X @ 45 million) have very small numbers compared to the boomers(79 million) ahead of us and the Yers(74 million) that are chasing our coat tails. Big void in the middle where I have found opportunities along with most of my generation that seem to be relatively easy to take advantage of.
Most of the wealth is in this country is held solidly in the boomers hands and soon to be handed down to their kids mostly Gen Y. Concern in Gen Y which I see as a local football coach and often wonder what or how to teach these kids coming of age. They are not willing to go out and take over the world single handily. They have grown up with there boomer parents holding there hand. Gently put they have grown up as "friends" of their parents. Good in some ways but the way I see it is that they are perfectly OK with getting the wealth of the country handed down to them.
Showing posts with label GMAC. Show all posts
Showing posts with label GMAC. Show all posts
Monday, February 19, 2007
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